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So this is it, the start of the new year. The holidays are wrapped up for another year and we look ahead to our goals for 2017.
Signs of spring are still far off, but the countdown to Super Bowl VI begins and with audience numbers predicted to smash last year’s 115.5 million, we rounded up some facts about one of the most important aspects of the game: the ads.
In 1967, NBC charged $37,500 for a 30-second spot. This year the usual big brands; beer, cars, Coke/Pepsi, and of course the e-trade talking baby, will shell out a record $5 million for each 30-second spot.
Certainly a Super Bowl ad has it’s cachet value, but today’s advertisers are hoping that their commercial goes viral. Conversations, chatter and social sharing can turn an ad into an online phenomenon. Back when the legendary Apple “1984” spot launched at the big game, ads ran once. Today, brands want their ads to live forever and are looking online to connect with their audience. Thanks to the power of social video – online video content – their ads can stand the test of time.
Who can forget 2006’s catch-phrase-making Budweiser “Wassup” spot, or Doritos’ 2011 Pug Attack, and of course, the top shared Super Bowl ad of all time, Volkswagen’s “The Force”?